If you live in the US or have traveled to the US in recent years, you’ve likely noticed the rise in the health conciseness of general population.
In fact, it doesn’t take long before you start hearing about seed oils, chemicals, etc when you get on the pages of American creators.
A study by Nielsen found 41% of shoppers are willing to spend more for better for you products (source). This spans close to all consumer packaged goods (CPG) from beauty to snacks to cookware.
Here is how you can profit off of one of the best largest niches in the health space - non toxic everyday products. Particularly cookware.
Regular cooking products are known to contain chemicals called PFOA and/or PTFE. Consumers have developed averse attitudes towards both due to the risk of each chemical being carcinogenic.
Meaning mothers who learn about these chemicals from the internet immediately go to buy non toxic cookware so their kids don’t end up getting cancer.
Below are the searches on Google for the term “Non toxic cookware”. An approximate eight thousand people search for these products every month with a 59% increase in the people searching for it within the past year.